For many years, NIVEA has been Beiersdorf's loved and always reliable global skin care brand. Of course, they took great care in selecting a packaging supplier for their new female deodorant and antiperspirant range. Weener Plastics (WP) was chosen to design, develop and manufacture the new twist-lock spray cap, including development and manufacturing of the tooling.
In the body care range, NIVEA deodorants are true classics. They are designed to meet different consumer needs, always providing superior protection. For effective application of the deodorant and anti-perspirant formulations, WP developed an elegant 5-piece spray cap.
The high-end polypropylene cap offers an ultra-fine spray pattern. The ergonomical design allows convenient left- and right-handed activation of the button. The finger grips on the sides allow for easy opening and locking by twisting. This twist-lock function ensures firm closure in the locked position, safe for storage and on-the-go.
WP was also responsible for tooling and engineering. Advanced mould sets and newly developed innovative assembly technology enhance high-speed manufacturing with vision control and 100% flow check. Furthermore, product and stock handling are fully automated.
The NIVEA deodorants and anti-perspirants are packaged in appealingly-shaped aerosol cans, each with different protective formulas and actives for a long-lasting feeling of freshness. They all have the new spray cap with the NIVEA-blue button enhancing the brand identity. The deo spray range is currently being introduced in Europe and will be rolled out in Asia and possibly other continents in the future.
04 Jun 2018